How Companies Are Quietly Robbing You! With Lindsay Owens
The store already knows how much you are willing to pay. They are just waiting for the right moment to charge you that exact amount.
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What You'll Learn in This Episode
- What surveillance pricing is and why it is already happening to you at over 250 companies
- The JetBlue confession that accidentally blew the lid off the entire industry
- How Walmart's new digital shelf tags could change your grocery price while you are standing in the aisle
- Why you and the person next to you are probably paying different prices for the exact same thing
- The three types of data companies collect to figure out the maximum you will pay
- Three practical things you can do right now to avoid being quietly overcharged
- Why lower income shoppers often end up paying the most and what needs to change
Start Here
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Tool/s Mentioned
CamelCamelCamel https://de.camelcamelcamel.com/
Keepa https://keepa.com/#!language/1
DuckDuckGo https://duckduckgo.com/
Book/s Mentioned
Gouged: The End of a Fair Price and What That Means for Your Wallet (Releases September 29, 2026)
Publisher: Penguin Viking
Pre-order: Amazon, local bookstores, or direct from Penguin Viking
https://www.penguinrandomhouse.com/books/778487/gouged-by-lindsay-owens/
Watch Next
12 Financial Rules of Thumb That Let You Spend More on What You Love https://youtu.be/36HG6VHnA08
How to RETIRE BY 30! (With Cody Berman) https://youtu.be/ffKv6M69SRI
How to Manage Your Money (and Still Enjoy Life) https://youtu.be/BWocw8B-xnY
The Housing Market Is Rigged (Here's How to Beat It) With David Sidoni https://youtu.be/ccXY6vTNJu0
Focus on THIS in Retirement (Everything Else is Noise) https://youtu.be/afrCCLz4aJ4
Connect with Lindsay Owens
Personal Accounts
X: https://twitter.com/owenslindsay1
LinkedIn: https://www.linkedin.com/in/lindsay-a-owens-phd-3737032/
Organization (Groundwork Collaborative)
Website: https://groundworkcollaborative.org
Lindsay's Bio Page: https://groundworkcollaborative.org/person/lindsay-owens/
X: @Groundwork
LinkedIn: https://www.linkedin.com/company/groundwork-collaborative
Connect with Andrew
Instagram → https://instagram.com/mastermoneyco
Website → https://mastermoney.co
TikTok → https://tiktok.com/@mastermoneyco
X → https://x.com/mastermoneyco
LinkedIn → https://www.linkedin.com/in/andrew-giancola-45027b340
YouTube → https://www.youtube.com/@mastermoneyco/
Question for you:
Have you ever noticed a price change on something you were about to buy, or realized someone else got a better deal on the exact same thing? Drop your story in the comments below.
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