The store already knows how much you are willing to pay. They are just waiting for the right moment to charge you that exact amount.
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What You'll Learn in This Episode
- What surveillance pricing is and why it is already happening to you at over 250 companies
- The JetBlue confession that accidentally blew the lid off the entire industry
- How Walmart's new digital shelf tags could change your grocery price while you are standing in the aisle
- Why you and the person next to you are probably paying different prices for the exact same thing
- The three types of data companies collect to figure out the maximum you will pay
- Three practical things you can do right now to avoid being quietly overcharged
- Why lower income shoppers often end up paying the most and what needs to change
Start Here
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https://mastermoney.co/join/
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Tool/s Mentioned
CamelCamelCamel https://de.camelcamelcamel.com/
Keepa https://keepa.com/#!language/1
DuckDuckGo https://duckduckgo.com/
Book/s Mentioned
Gouged: The End of a Fair Price and What That Means for Your Wallet (Releases September 29, 2026)
Publisher: Penguin Viking
Pre-order: Amazon, local bookstores, or direct from Penguin Viking
https://www.penguinrandomhouse.com/books/778487/gouged-by-lindsay-owens/
Watch Next
https://youtu.be/36HG6VHnA08
https://youtu.be/ffKv6M69SRI
https://youtu.be/BWocw8B-xnY
https://youtu.be/ccXY6vTNJu0
https://youtu.be/afrCCLz4aJ4
Connect with Lindsay Owens
Personal Accounts
X: https://twitter.com/owenslindsay1
LinkedIn: https://www.linkedin.com/in/lindsay-a-owens-phd-3737032/
Organization (Groundwork Collaborative)
Website: https://groundworkcollaborative.org
Lindsay's Bio Page: https://groundworkcollaborative.org/person/lindsay-owens/
X: @Groundwork
LinkedIn: https://www.linkedin.com/company/groundwork-collaborative
Connect with Andrew
Instagram → https://instagram.com/mastermoneyco
Website → https://mastermoney.co
TikTok → https://tiktok.com/@mastermoneyco
X → https://x.com/mastermoneyco
LinkedIn → https://www.linkedin.com/in/andrew-giancola-45027b340
YouTube → https://www.youtube.com/@mastermoneyco/
Question for you:
Have you ever noticed a price change on something you were about to buy, or realized someone else got a better deal on the exact same thing? Drop your story in the comments below.
Episode Chapters:
00:00 - Expose How AI Robs Consumers
06:18 - Analyze JetBlue’s Pricing Leak
10:49 - Stop Corporate Spying Tactics
15:02 - Decode Instacart Price Traps
19:27 - Track Digital Shelf Gouging
26:51 - Reveal Sparky AI Hidden Data
31:11 - Beat Dynamic Pricing Tactics
40:15 - Block 3 Waves of Data Tracking
47:50 - Demand Transparent Pricing Laws
